‘Get Your Sexy Back’ hits a High Note with
Acclaimed Local Band 大风吹 (Da Feng Chui)
Up-and-coming local band dedicates Chinese theme song from newly
launched album to the cause of moderate drinking
Singapore, 4 April 2009 – ‘Get Your Sexy Back’ (GYSB), Singapore’s first youth-led programme spearheaded by Asia Pacific Breweries Singapore (APBS) and prominent industry partners to promote responsible drinking among young adults, today hits the streets with its first-ever mini concert. At The Heeren, the captive audience present is among the first to preview the much-anticipated GYSB Chinese theme song produced by acclaimed local band 大风吹 (Da Feng Chui – runner up in Channel U’s Superband 2008 contest), in support of the moderate drinking programme. Apart from an exciting line-up of performances by talented GYSB youth volunteer ambassadors, also on show is a new Facebook application developed by student volunteers to help spread the GYSB message via the social network.
Sharing the inspiration behind the song, volunteer ambassador and lead singer, Chen Liang of 大风吹, says: “We first heard about the GYSB programme through our friends and also read about it in the papers. To us, it was communicating a very meaningful message of encouraging moderate and responsible drinking amongst youths. As such, we felt that as a local band, we too can do our part for this worthy cause and what better way than to express it through our music! With this GYSB Chinese theme song <？？?>, we hope that not only will our fans get to enjoy our music, but also get to know more about the programme and realise that we can achieve our dreams without losing ourselves.”
“GYSB has gone from strength to strength as it grew from a campaign to a full-fledged programme. I am proud to see how various industry partners and tertiary institutions have come on board to support this meaningful cause. With this new Chinese theme song by 大风吹, I am confident that the GYSB programme will further reach out to young adults, as well as share with them the important message of moderate drinking so that they can make an informed decision about responsible alcohol consumption,” says Mr Bennett Neo, General Manager of APBS.
Besides the GYSB theme song, 大风吹 also performs other songs from their newly released EP. In addition, the audience is kept enthralled by a stellar line-up of performances including the likes of a dance performance by NUS Dance Ensemble, a fashion show by NewUrbanMale.com (NUM), ‘live’ performances by volunteer ambassador/local singer – Jillian Marie Thomas, as well as local girl-band – Pheromones.
A new Facebook application “GYSB Matching Fury” also makes its debut at the GYSB mini-concert. An interesting memory game developed by a group of NUS student volunteers as a way of spreading the GYSB message via social networks, it challenges players to stretch their powers of speed and recall to the limit as they race against the clock (and their friends) to clear the hidden boxes in the fastest time possible. The application forms part of GYSB’s Friendship platform, allowing GYSB supporters to spread the message of moderate drinking to their friends in a fun and engaging way.
By bringing together its four major platforms – Music, Fashion, Sports and Friendship – at its first-ever mini concert, GYSB is proud to be leading youths in the worthy cause of responsible drinking in Singapore. Besides fun-filled activities, exciting give-aways, as well as the opportunity to pledge support for moderate drinking, youths can find out more information by visiting the official website, www.gysb.sg.
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About Get Your Sexy Back
Get Your Sexy Back (GYSB) is a youth-led programme aimed at encouraging responsible drinking among young adults, by raising the social currency of moderation. The programme is spearheaded by Asia Pacific Breweries Singapore and targets youths aged 18-25. The initial campaign was launched in December 2007, together with a website: www.gysb.sg, which was the main communications focus in that phase. In October 2008, GYSB entered its second phase with a host of new events and activities, supported by prominent partners from a wide range of industries and reaching out to the youth through music, sports, fashion and friendship to spread the responsible and moderate drinking message.
GYSB is supported by partners including Cathay Cineleisure, Cheers, Clear Channel, Lee Wei Song School of Music, NewUrbanMale.com, 7-Eleven, Sony Music Entertainment, The Heeren and media partners including Catalog, 8 Days, I-S, iWeekly, Juice and My Paper.
For more information, please contact:
Kevin Lim / Elena Chan
Corporate Communications
Asia Pacific Breweries Singapore
T: (65) 6860 3024 / 6860 3003
M: (65) 9296 7318 / 9438 5530
Email:kevin.lim@apb.com.sg/ elena.chan@apb.com.sg
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